Founded in Toronto, Canada in 2017, Better™ Gift Shop was created to bring cultural, social, and artistic ideas to life. It is a gift shop to a fictional museum; an exhibition of inspiration; a platform for art. All collaborations are done through those within their community and the objects designed, produced, and curated tell their shared story. Through these collaborative initiatives, Better Gift Shop aims globally connect their communities and ideas together. Past and current BGS collaborations include: Comme Des Garcons, Arc’teryx, Motown Records, Roots Canada, Clarks Original, Vans Vault, Cactus Plant Flea Market, Nick Atkins, Oliver Payne, Shaun Crawford, and Salomon Advanced.