CERBE Privacy Policy

  1. What is CERBE' privacy policy?

    This policy is intended to explain how CERBE collects, stores, and uses certain personal information gathered when you interact with our physical and online stores, as well as our customer service channels. This policy is also intended to explain your options and control in the use of this information. Our use of your personal information is dedicated to enhancing and personalizing your shopping experience. We are dedicated to keeping your sensitive information safe as you pursue your passion with CERBE, our partners, and the products and services we offer.

  2. Why does CERBE collect my information?

    We collect and store your information in order to personalize your shopping experience. Our goal is to make your shopping experience more efficient and more rewarding. Storing and reusing your personal information allows us to customize your shopping experience based on your past habits and unique personal information.

  3. How does CERBE use my information?

    To meet your shopping expectations, we use collected data to enhance your personalized shopping experience in order to improve our selection of products and services in-store and online.

    In order to create an effective and efficient shopping experience for you, we use your information to:

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    • Fulfill orders, verify shipping and billing addresses, and process payments internally and through our financial partners, such as banks, PayPal and similar electronic payment applications, and credit/debit card companies such as Visa, Mastercard, Discover, American Express, and CERBE Visa.
    • Provide products and services in-store and online targeted towards the tastes and demographics, as we have learned from our customers’ provided information and past habits.
    • Provide CERBE customer service experts with information directly and indirectly from the customer about order fulfillment and delivery, special orders, customer feedback, and any other information provided by customers regarding the products and services we provide.
    • Store information which was provided by the customer in establishing a customer account, either online or in-store.
    • Continuously streamline and enhance our storefronts with improved content, design, and experiences. Our internal use of your information allows us to better understand how you shop with us, search our online stores, purchase products, and what devices and platforms you use to interact with CERBE.
    • Send physical and electronic catalogs and offers to you.
    • Solicit applications for CERBE Visa, and to process applications, maintain accounts, and process payments using CERBE Visa.
    • Selling the personal information of our customers runs counter to CERBE' core principles as a customer-focused business. We do not sell customer data or information for monetary gain. However, we may share some information, including but not limited to which page you were visiting when you were directed to our site, with our third-party service providers for analytics and ad services. The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.
    • Age and address verification as required by law

  4. What information does CERBE collect?

    To better serve our customers and improve and streamline your shopping experience, CERBE may gather and store certain information.

    CERBE may gather and store the following information:

    • Contact information such as your name, gender, mailing address, e-mail address, phone number, and usernames or online aliases used to access CERBE’ online stores.
    • Purchase information such as purchase histories, online shopping cart histories, credit/debit card payment histories, and billing and shipping addresses.
    • User account profile information such as account passwords, usernames, birthday, product reviews, product interests, purchase habits, and additional information supplied by you in connection with your accounts and profiles.
    • Device and browsing information such as the type of device used to access CERBE online stores, IP addresses, cookie identifies, browser information, internet provider, product search histories, and dates and times of interaction with CERBE online stores.
    • Location information provided by an electronic device interacting with CERBE’ online stores.
    • Items you put into your shopping cart including when you have abandoned your cart; this information is collected via cookies and is used to send cart reminder messages via SMS.
    • Communications with CERBE customer service experts, such as phone, e-mail, and online chat conversations.
    • Device and location information provided by a device connected to CERBE’ in-store Wi-Fi services. Additional third parties, including legal requirements as required or allowed by applicable law to prevent theft, crime and fraud to protect CERBE, you, our customers or additional third parties.
    • Videos and photographs obtained by surveillance systems inside and outside of our stores.
    • CERBE VISA information related to a CERBE credit card is ONLY approved or denied by our banking partners. Sensitive information relating to your VISA account, including personal information, balance, payments and credit card limits, are only given through our secure VISA bank partners, NOT CERBE stores or Cerbe Sneakers Sale Online.
    • Social Media Platforms, including but not limited to Facebook, X, Instagram, and YouTube, are used on our website through features, such as the X “share this” button. With these features, information may be collected including your IP address, the page you’re visiting, and cookies may be set to enable the features to function properly. Interactions with these social media features is governed by the privacy policy of the social media company providing the feature.
    • We may require additional address and identification information for the sale and/or shipment of certain products, including but not limited to ammunition and firearms. This includes forms legally required for purchase. On Cerbe Sneakers Sale Online, this information is submitted to a third-party service provider (Id.me) for verification purposes to comply with laws and regulations. CERBE does not retain this digital information except as required by law. By declining to share this information with our third-party service provider, you acknowledge that CERBE cannot ship, sell, or transfer these restricted items to you.

  5. How does CERBE collect my information?

    In addition to the means previously described in this policy, CERBE may collect information at the point of purchase, and through any means in which the customer voluntarily provides information to CERBE.

    With varying frequency, CERBE may additionally employ the following technological means used to analyze and process customer data:

    • Cookies.Cookies are strings of information that a website stores on a visitor’s computer, which the visitor’s browser provides to the website each time the visitor returns. CERBE uses cookies to collect information that helps us improve our website. For more detailed information about how we use cookies, please refer to our full Cookie Policy.
    • Web Beacons and Pixel Tags.Web beacons and pixel tags are virtually transparent images and blocks of code which are typically used in combination with cookies, and which monitor the behavior of a visitor to CERBE online stores.
    • Log Files.Log files are files maintained by our servers which contain a history of page requests.
    • Flash Software.Software which may be installed by Adobe Systems, Inc., that is required to access certain online store functions which require the Flash platform to function.

  6. Who has access to my information?

    Certain entities may have limited access to your information for specific business purposes.

    The following entities may have limited access to your information:

    • CERBE corporate entities for the purposes of customer service, marketing, advertising, promotions, and enhancement and personalization of your shopping experience, as previously described in this policy.
    • Third-Parties which directly assist CERBE by providing business services and verifying customer information, such as:
      1. Credit/debit card partners.
      2. Mail/package carriers.
      3. Partners offering technical and support services for our online stores and operations, including those which may process orders and billing through our physical and online stores.
      4. Analytics and marketing partners which may provide targeted advertisements to you based on your searching history and information, and which help us to better focus our websites to meet the ways in which our customers use and interact with our online portals.
    • Third parties as required by law, and which may be engaged to prevent theft, fraud, and other crimes against CERBE and our customers.

  7. How does CERBE keep my information secure?

    We are committed to providing superior security and confidentiality measures to keep your personal information safe. Our online stores and websites employ physical, administrative, and technical protections to safeguard your information. Security and fraud measures taken by CERBE to protect your information include:

    To protect your information, CERBE uses the following security and fraud measures:

    • Secure Sockets Layer (SSL) encryption technology, which encrypts your data to maintain its confidentiality in transit across the internet. SSL is represented in your browser by the “https://” prefix in the URL, as well as visually through the use of a closed lock or solid lock icon next to the URL.
    • Case-sensitive passwords to access user accounts and profiles, in our online stores and with CERBE Visa. Minimum lengths and character minimums are employed to strengthen passwords, but you are encouraged to use unique passwords and change them often, to strengthen this protection.
    • Your personal information is maintained on servers which are in physically secure locations, and which are accessible only by personnel necessary to ensure the proper function of those servers.
    • Your personal information will be retained by CERBE indefinitely, and will be periodically purged as then-effective retention policies may dictate. You may request that your information be deleted at any time, as addressed in Section 8.

  8. YOUR PRIVACY RIGHTS - What options do I have regarding CERBE' collection and storage of my personal information?

    We are committed to providing transparency to our customers regarding the collection of their personal information, and our continued storage of that information. The bulk of the information we collect is provided voluntarily by the customer, through such methods as online purchases and creation of user profiles. You are encouraged to make deliberate choices about the personal information you share, and review your browser and mobile device settings to make sure they fit your privacy desires.

    If you have questions about what personal information we have collected, or wish to make specific requests regarding our use of that information, we encourage you to take advantage of the following options:

    • Most browsers are set to enable cookies by default. If you would like to disable cookies, you can change the settings of your web browser to remove or reject cookies automatically or notify you when a cookie is placed. For more detailed information on how to adjust your browser’s cookie settings, please refer to our full Cookie Policy.
    • If you are receiving promotional materials from us via e-mail, you may unsubscribe from our e-mail list at any time. Please click the “UNSUBSCRIBE” link at the bottom of an e-mail, or contact our customer service experts at the address below.
    • If you are receiving promotional materials from us via standard mail, you may unsubscribe from such mailings at any time by contacting our customer service experts at the address below.
    • Manage your user profile settings to control what information may be made public, such as “wish list” items.
    • If you have any questions about what personal information we have collected and/or shared, who your information has been shared with, the nature of any third-party recipient’s business, or have any concerns about how your information is being used, please contact our customer service experts:
      1. By phone: 701-356-8264
      2. By e-mail: [email protected]
      3. By mail:
        Cerbe Sneakers Sale Online – Privacy Policy
        1715 Gold Drive
        Fargo, ND 58103
        *Be sure to include your name, mailing address, phone number, and/or e-mail address
      4. CERBE will provide this information once per calendar year, per individual.

    Please note that we will attempt to verify your identity via the email address and/or telephone number associated with your request to assert its validity prior to fulfilling it. If you authorize another person to make this request on your behalf, in addition to verifying your identity we will also require proof that the person is authorized to act on your behalf.

  9. What are my California Privacy Rights?

    The Right To Know Your Personal Data

    As a California resident and CERBE customer, you have the right to request a report from CERBE detailing the personal information that we collect, use, disclose, or “sell”. Please see the full California Privacy Rights.

  10. What are the California 65 and 67 Propositions?

    The following propositions are to be followed accordingly by the state of California:

    • Proposition 65:
      Proposition 65, officially known as The Safe Drinking Water and Toxic Enforcement Act of 1986, addresses the concerns about the exposure of toxic chemicals. This requires that all businesses place a warning label on all products containing toxic chemicals found by the California Air Resources Board considered to cause cancer or reproductive toxicity. Wordage may vary depending on products and certain chemicals, through a general Proposition 65 notice is as follows:

      WARNING: You have purchased an item that contains a chemical known to the state of California to cause birth defects or other reproductive harm.

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    • Proposition 67:
      Proposition 67, officially known as the Single-Use Carryout Bag Ban (SB 270), was approved by voters in the state of California on November 8th, 2016 to help reduce waste and pollution. This ban prohibits the use of single-use plastic bags by most grocery stores, retail stores with a pharmacy, convenience stores, food marts, and liquor stores. These stores should instead provide an option for customers to purchase reusable bags or recycled bags at the point of purchase for at least 10 cents.

      For more information on Proposition 67, click here

  11. What is the General Data Protection Regulation (GDPR)?

    The General Data Protection Regulation (GDPR) is a legal framework requiring a business to protect the privacy of an individual, a company or an organization of personal data relating to European Union (EU) citizens. Under this law, personal data that should remain protected includes the following:

    • Information that can identify any individual, including any information that has been de-identified, encrypted or pseudonymized.
    • Rendered anonymous, irreversible data that can no longer identify an individual is not considered personal data.
    • Automated and manually processed information in pre-defined criteria, including all data stored systems.
    • Wholly or partly processed personal data that’s automated as well as non-automated processing, if it’s part of a structured filing system.
    • Information containing a name or surname, home address, email address, identification card number, location data, Internet Protocol (IP) address, cookie ID, and advertising identifier of your phone.

      • Click here to learn more about GDPR

  12. Messaging privacy policy

    This Messaging Program Privacy Policy explains how CERBE collects and uses information about you in relation to its text message marketing program (the “Messaging Service”). We use Klaviyo to provide the Messaging Service to you. For the purposes of the Messaging Service, Klaviyo acts as our service provider and data processor of your information.

    Collection of Information

    • We collect various information on our behalf from and about you, including information you directly provide when you use the Messaging Service. For example, we collect the phone number and email address you provided when signing up for the Messaging Service. When you send messages via the Messaging Service, we will also collect your messaging history and any information included in those messages.
    • We may also collect information about you using cookies or similar technologies. Cookies are pieces of information that are stored by your browser on the hard drive or memory of your device. Cookies enable personalization of your experience on the Messaging Service (e.g., sending you personalized text messages such as shopping cart reminders).
    • If you participate in a contest, sweepstakes, research study, or email survey associated with the Messaging Service, we will collect basic contact information and any other information you choose to provide in connection with these activities. We will also collect your contact information if you contact us with questions about the Messaging Service or for customer service.

    Use of Information

    • We use your information to deliver, analyze, maintain and support the Messaging Service. We may also use your information to enhance the Messaging Service features and customize and personalize your experiences on the Messaging Service.

    Sharing of Information

    We may share, transfer, or disclose your information, if you consent to us doing so, as well as in the following circumstances:

    • Service Providers. We may share your information with third parties to help us provide the Messaging Service to you.
    • Legal Requirement and Protection of Klaviyo and Others. We may disclose your information as we believe such disclosure is necessary or appropriate to: (i) comply with applicable law and legal processes; (ii) respond to requests from public and government authorities, including public and government authorities outside your country of residence; (iii) enforce a contract with us; (iv) protect our rights, privacy, safety, or property, and/or that of our affiliates, you or others; and (v) allow us to pursue available remedies or limit the damages that we may sustain.
    • From time to time, we may share aggregate or de-identified information about use of the Messaging Service and such aggregated or de-identified information may be shared with any third party, including advertisers, promotional partners, and sponsors.

    Protection of Information

    • We take a variety of physical, technical, administrative, and organizational security measures based on the sensitivity of the information we collect to protect your information against accidental or unlawful destruction or accidental loss, alteration, unauthorized disclosure or access. Unfortunately, no online activity can be guaranteed to be 100% secure. While we strive to protect your information against unauthorized use or disclosure, we cannot ensure or warrant the security of any information you provide. We do not accept liability for unintentional disclosure.

    Retention of Information

    • We retain your information for as long as you participate in the Messaging Service or as needed to comply with applicable legal obligations. We will also retain and use your information as necessary to resolve disputes, protect us and our customers, and enforce our agreements.

    Choices and Controls

    • Consent to receive automated marketing text messages is not a condition of any purchase. You can opt-out of receiving further commercial text messages via the Messaging Service by responding to any of our text messages with any of the following replies: STOP, END, CANCEL, UNSUBSCRIBE, or QUIT. For additional opt-out information, please review our

      Terms

    Main Privacy Policy

    • By signing up to receive text messages from us, you also agree to the rest of this Privacy Policy.

  13. Miscellaneous

    • Our online stores and websites are intended for a general audience and not directed to children. We abide by the Children’s Online Privacy Protection Act (COPPA) and do not knowingly accept information from children under the age of 13, unless there has been verified parental consent. If you, the parent, believe your child may have provided unverified information without your consent at one of our physical or online stores, please contact us immediately at [email protected], or 701-356-8264.
    • In the course of improving our services and products for you, we will change this policy to meet those ends. We will notify you when we update this policy by posting the updated policy on our websites and online stores, and by sending you an e-mail with an updated policy notice. We encourage you to review the policy to stay informed about how we continue to strive to create a personalized and safe shopping experience at CERBE.
    • This policy is effective May 24, 2024. Click to view our previous privacy policy.

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